Tagged "Fun"

The less data I have, the better decisions I can make

I’m so grateful to many people, but let’s start with the professors Judita Peterlin and Noel Pearse. Since all three of us are more or less familiar :) with business school education, we know how logical and mathematical intelligences are valued in the academic and then, further, the business world.

But then, somewhere in some part of the world, there is an economist, consciously making illogical decisions.

An economist that defines a target group by the people that she admires most and not by the people that are most likely to buy.

An economist who is using empathy to understand audiences.

An economist who is developing products out of her personal needs.

An economist who is sincerely interested in social and sustainable without questioning how that pays off.

An economist who wants to grow her company only to the point it can still be sincere and personal.

An economist who is not interested in advertising, promoted content or optimum reach.

A self-destroying person? I wouldn’t say.


I have stepped in front of Romina’s camera to prove I’m fine. With no major wounds, happy in my own studio realising the goals I’ve described above. In a quiet place in order not to drive my fellow economists insane. And vice versa. My only personal goal is to empower myself, our tiny group of followers, admirers, customers, neighbors, partners and co-workers.



But, please, don’t get me wrong. I went through all the calculations and numbers at the Faculty of Economics because I wanted to do that. I do use Excel spreadsheets extensively to calculate costs and prices. I even wrote a business plan. I regularly use Trello to define the processes and effectively collaborate with our virtual team. I work with a brand consultant who is pushing me to use my logical skills to my greatest pleasure and pain :). All because I know, there is no personal nor company self-growth without doing that. But at the end of a day, it is so liberating knowing that I have the freedom to ignore or mix and match all that data with my other intelligences.

Imagine a world full of small or middle-sized businesses that doesn’t base their decisions solely on spreadsheets, the needs of its organizational structure or investors’ pockets? The businesses that doesn’t fuel themselves with the passion to outpace the competition? How would the world look then?

Wouldn’t then everything start to move more slowly? We could stop and notice so many things that escape our picture today. Maybe we would even start to notice ourselves and our real needs?


Photos: Romina Ivancic

After reading the paper “Multiple Intelligences of Artistic Creative Social Entrepreneurs: A Case study” by Judita Peterlin & Noel Pearse (Alenka Repic and Kaaita are the case in this case), it become clearer why I decide the way I do and why I shape Kaaita the way I do. My personal values, the characteristics of any creative, artistic and social entrepreneur are leading the way.

The paper is still in the process of developing, but I hope it will be published or presented soon. I guess all creative, artistic and social entrepreneurs out there will feel much better after reading it.

Thinking of you,


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