Long 23 years ago, me and my friend Meta, have been cruising thru the Big Apple's bookstores.
They were very different times back there. With no Internet and Slovenia still being part of exYU at that time, libraries and bookstores - especially on the west - meant knowledge and mind food for us.
It was in one of those libraries, I come across this book, which instantly attracted my attention. It has been preaching one-to-one communication well before its time but I was fascinated by the prospects it offered. Being short on founds, I decided it is a-must-have and opted to skip a planned Broadway show in order to be able to afford it.
It proved to be well worth it.
It turned out that it is something what is written in my genes.
It has changed my view on marketing, communication and treating people in general forever.